There are hundreds, if not thousands, of solutions that could boost 'efficiency, security, growth, and competitive edge, and while each offers seductive potential, it also poses limitations and costs. But a few trends stand out and help point the way for decision-makers.
By Arjun Sethi, Alanna Klassen Jamjoum, and Imttiaz Ali Many technology trends affect business today, and deciding what to invest in can be a challenge.
These five trends should be on every corporate leader’s radar.
Anyone who shops online as an individual consumer has gotten used to an easy and enjoyable experience.
That raises the expectation for the online business-to-business "B2B" experience to look and feel similar to the business-to-consumer "B2C" model.
As B2B firms seek growth, they want the more effective and efficient interfaces that B2C concerns are using to drive sales and customer value by improving the entire customer journey.
Consequently, B2B companies are reimagining the customer experience beyond a traditional focus on one-way sales and marketing.
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